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Para la revitalización de la marca del club de golf se definió una firma (signature) muy común, para identificar a los mejores golfistas, tomando como referencia la inercia de la bola después de un golpe rumbo a su destino final, el hoyo (identificado por el banderín). El objetivo era generar una marca ágil, dinámica que, a su vez, mediante código de color, de vida a las marcas ingredientes de cada unidad de negocio del Club.